Previously priced at AU$17.99 a month, the Premium plan's new AU$19.99 monthly fee doesn't bring anything extra to the table, still offering 4K Ultra HD streams for up to four devices simultaneously.
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It's a bold strategy, Netflix – let's see if it pays off for you
The price jump comes just six weeks out from the highly-anticipated Australian launch of Disney Plus, which will offer 4K streams on four simultaneous screens with unlimited downloads for a monthly price of AU$8.99, or AU$89.99 if you opt to pay per year.Given Disney's aggressive pricing strategy, which will make it one of the cheapest streaming services in Australia, Netflix's price hike seems like a baffling decision at this particular moment.
If we may be so bold, perhaps Netflix could stand to make a few less shows (that will likely be cancelled after two seasons anyway) and keep the price down for while – or, at the very least, maybe invest some of that additional subscription money it's collecting into the creation of more original Australian content.
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